FRANK logo design

FRANK logo

Client is an independent vintage bicycle repair+reseller, wanted an art-deco-reminiscent theme, and for racing checks to be included, and it needed to be legible at 3.25cm wide (the calculated usable width of a bicycle’s seat tube). We were both very excited about this design, and in exchange I was gifted my daily rider (white 1979 Mercier mixte) which I have over 2500km on.